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Through the use of scientific theories and availability of advanced measurement tools, nonprofits can become more efficient and effective than ever before at making each dollar invested towards garnering more fundraising count.

Unfortunately, many nonprofit professionals aren’t aware of the science behind what makes people take action are not, and many aren’t fluent in the tools they need to know if their fundraising campaigns are effective or not, leaving them unable to make the right decisions and use their budgets most wisely.

Learn the science of what really triggers humans to take action (e.g. donate, follow, sign-up) on behalf of nonprofits’ initiatives.

Includes scientific description and examples of theories available; how to harness and actually implement and measure these theories in practice.