Write fundraising emails that convert more donors – guaranteed!
Learn, step-by-step, how to write better subject lines and copy for your fundraising emails. Includes examples from leading nonprofits and a template you can use right away.
This class will show you – step-by-step – what the pros do to write winning email fundraising appeals:
- Three steps for finding highly receptive potential donors.
- Five steps for writing short but powerful fundraising stories.
- Three steps for selecting the best fundraising email template.
- How to ask for money without sounding pushy or greedy.
- How to write appeals that feel conversational and personal.
- Three ways to create urgency when you don’t have a deadline.
- How to test the effectiveness of your fundraising messages – before hitting send.
PreviewI) Understanding Your Most Important Marketing Channel (5:20)
StartII) Practicing Smart Email Segmentation (5:45)
StartIII) Optimizing Emails for Mobile (4:28)
StartIV) Getting People to Open Your Emails (14:15)
StartV) Getting People to Click Your Emails (8:25)
StartVI) Using Images in Your Email Messages (5:06)
StartVII) Selecting the Best Sender (2:57)
StartVIII) Testing the Effectiveness of Your Fundraising Messages....Before Hitting Send (6:50)
StartEmail Campaign Planning Workbook